It is essential they understand our positioning and use the elements of the brand platform correctly. As an extension of the Y, they share in publicly presenting our brand. Critical to its success is work with donors, partners and vendors. In July 2010, YMCA of the USA (Y-USA) launched a revitalized brand platform to further understanding of the Y and our impact as a cause-driven nonprofit. Use of these Benefit Statements may subject your YMCA to legal action for trademark infringement. YMCA of the USA discourages actual use of these statements due to potential existing Federal Trademark protection status. TaBle of Contents 3 oveRview wHo we aRe 5 who we are 6 Voice 7 Values 8 areas of focusĮleMents of ouR identitY 10 elements of our identity 11 Basic elements oVerView 12 our logo 13 acceptaBle logo Versions 14 unacceptaBle uses 16 clear space and minimum size 17 color usage 18 areas of focus usage 20 imagery 21 font 22 Benefit statements 26 creating your layout 27 sample layouts ideas 28 ContaCt infoRMationīenefit Statements used in this resource are provided as examples only. Bringing our brand to life Technical Supplement to the Y Graphic Standards for Third Parties and Vendors YMCA OF THE USA
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